For the launch of the new Bristol sofa, we decided to present the Super Hero promotion. For a minimal expense on the purchase of a Bristol composition, with 1 more euro, the customer will have a Samsung cordless vacuum cleaner. The initiative lasted 5 months and involved a selection of authorized dealers, throughout the Italian territory.
An exclusive campaign that allowed many customers to protect their new sofa.
Enjoy your new sofa without any concerns, aware of being protected against all the minor occasional accidents that can happen. Doimo Salotti in this press campaign offered an exclusive service: the possibility to join the 5-year Protection Program for the new sofa. Interventions foreseen in case of: - CUTS - BURNS - SCRATCHES & STAINS caused by: - Food and drinks (including fruit juices and chocolate) - Ink, Glue and Colors - Body or Animal Fluids - Cosmetics, Wax and Polishing Wax - Bleach, Paints - Corrosive Acids.
We only like artistic cuts.
Enjoy your new sofa without any concerns, aware of being protected against all the minor occasional accidents that can happen. Doimo Salotti in this press campaign offered an exclusive service: the possibility to join the 5-year Protection Program for the new sofa. Interventions foreseen in case of: - CUTS - BURNS - SCRATCHES & STAINS caused by: - Food and drinks (including fruit juices and chocolate) - Ink, Glue and Colors - Body or Animal Fluids - Cosmetics, Wax and Polishing Wax - Bleach, Paints - Corrosive Acids.
At the cost of an ice cream, the sofa will be restored.
An exceptional promotional initiative that allowed all our customers to receive, adding only 1.00 € to the purchase, a precious second coating made with the technological Emi stain-resistant fabric, in the color they prefer.
Campaign with two types of advantages:
Doimo Antimacchia: the true relaxation embrace the aesthetic pleasure. (associated with the image of the strawberry)
Doimo Antimacchia: successfully tested by Giulia. (associated with the image of the little girl)
With regard to the exclusive Emi stain-resistant fabric, the press campaign was focused on the easy removal of stains from our sofas and the presentation of the Secret model at a launch price.
No stain will remain.
Enjoy stain-proof comfort that lasts over time and ensure an exclusive strength. Discover the exclusive anti-stain, hypoallergenic and antibacterial fabrics of Doimo Salotti.
We offer a long, comfortable and stain-resistant sofa's life.
Communication dedicated to the added values that Doimo Salottti coatings can offer, such as: stain-resistance, anti-wear, anti-age and anti mosquito. The Polo model sofa is the main protagonist.
The convertible sofa is born.
The 2008 Press Advertising Campaign by Doimo Salotti selected the Oceano sofa as a testimonial, a successful product that is decidedly in line with the spirit of innovation that has always distinguished our Company. The funny slogan "The Cabriolet Sofa is born" conveys the features of the Oceano model, i.e. removable seat and height-adjustable backrest, combining design with comfort.
The 2006 and 2007 Press Advertising Campaign by Doimo Salotti conveys the concept of stain removal, proposing it as an important plus of our products. The Eden fabric (art. Smacchione) and the Max sofa will be the protagonists of the press campaign that will contain the proven headline "SMACKIABILE" within a decidedly fresh and innovative format.
Sofas "Smackiabili".
2006 Advertising Campaign dedicated to the new concept of Flairmagic fabric that is detachable, washable and indestructible. The protagonist is the Lover sofa model.
The new advertising campaign starring the Atos model includes a double message, in order to amplify the senses in a Doimo Lounge. In addition, the advertising page offered a unique and exclusive opportunity: "Choose Doimo and win Samsung.
Three advertising campaigns with which the values of reliability were conveyed and safety proposed by Doimo Salotti, featuring the Zeus model.
Only Doimo Salotti offers such a warranty.
Advertising campaign dedicated to the tools offered by Doimo Salotti for a warranty service after the purchase, thanks to the possibility of the loan at rate 0 and on availability of the coverings even after 10 years from the release of the model.
10 years of spare parts for a great peace of mind.
Only Doimo Salotti ensures the availability of spare parts, intended as new coatings, even after 10 years from the elimination of the model from the collection. The protagonist of the campaign is the "Chat" model with a unique and refined design.
Doimo Salotti's 2001 advertising campaign had as a protagonist the Eldorado model with testimonial Luca Badoer, test driver of the Ferrari team: a perfect combination for two brands always in pole position.